LESSON DESCRIPTION

In this Business English lesson plan for adults, students watch a video and do a listening exercise about digital marketing. It includes discussion questions and conversation activities about marketing, advertising, and branding. Students learn some important vocabulary terms and phrases from the video. The post-viewing section includes activities on vocabulary context usage, word choice, and conjunctive adverbs. The grammar activity features the conjunctive adverb “however” used after a subject. There are additional speaking tasks included, as well as a quiz and review section.

VIDEO DESCRIPTION

This video explores the basics of digital marketing, its advantages over offline marketing, and why some firms struggle to embrace it.

LESSON ACTIVITIES

• SPEAKING: Marketing, Advertising, Branding
• VIEWING: Short Answers, True / False
• VOCABULARY: Multiple Choice, Parts of Speech, Context Usage, Word Choice
• GRAMMAR: Conjunctive Adverb “however”
• ADDITIONAL: Quiz & Review

LESSON TOPICS

Marketing, Advertising, Professional Skills, Career Skills