LESSON OVERVIEW

In this lesson, students watch a video about a company facing problems, learn advanced phrases for giving opinions, and discuss case studies. 

VOCABULARY & VIDEO

At the beginning of the lesson students discuss brand awareness and brand image. Then, they read opinions about inconspicuous consumption. Their task is to match some underlined words and phrases in the text (e.g. bling, shake up, buzz around something) to their meanings. This is also where students see some advanced phrases for giving opinions. After the reading part, students discuss which of the comments from the text they agree with. Before watching the video, students find out what the company from the video is and brainstorm the problems it might have. Students also discuss ways for the company to create a buzz around the brand, as well as the idea of endorsement deals. While watching the first part of the video, students complete a table with the details about the issues mentioned in the video. Then, students watch the second part of the video and answer some questions. 

PHRASES FOR GIVING OPINIONS & CASE STUDY

In this part of the lesson, students analyse some case studies. To do that, they first decide what function certain phrases from the first part of the lesson perform (e.g. I am entirely convinced that…, Plainly,…). Then, they put phrases for giving opinions into categories, e.g. expressing absolute certainty. After that, students review the story from the video and have a case study discussion. They need to use the phrases from the previous exercise (e.g. Without a shred of doubt…, Having given this question due consideration…). Finally, students look at four examples of brand extension and discuss what the companies wanted to achieve with the extensions and whether they were a success or not.