The main goals of this ESL lesson plan are to:
- – Build branding vocabulary including “target demographic,” “slogan,” and “retail outlet” while exploring marketing concepts in this business English lesson plan.
- – Watch videos about sensory marketing and complete comprehension exercises about how brands target consumers for adult English lessons.
- – Read and categorize marketing content by completing texts about branding and organizing marketing phrases using these English teaching materials.
In this Business English lesson plan, students will learn language related to branding and marketing.
Introduction
The lesson starts with reading a passage in which the student identifies words and phrases related to branding and marketing (marketing campaign, target demographic, merchandising, etc.).
Reading: What is branding?
The student reads and completes a text about branding and its purpose by choosing the correct alternative. Next, they practice using marketing vocabulary (slogan, launch, retail outlet, etc.).
Then, the student puts phrases related to marketing into the correct categories.
Video: How marketers target your nose
The student watches a Vox video How marketers target your nose and answers the video comprehension questions. Finally, they apply what they learned from the video by matching brands with their characteristic scents.